With the significant increase in people connected to social networks and consuming more and more content, social media is here to help leverage your business. Many companies are using social media to establish a digital presence. Facebook and Instagram are just a few of the many social media platforms available, and they are not just channels for sharing your daily life. Instagram, for example, started as a platform for sharing photos and videos, but today it is possible to sell through it. These platforms have great potential for a company or business.
If you want your company to succeed on social media, it is essential that you know and understands what a social media manager does. Here is the basics of everything you need to know about this role:
What is social media?
Social media, websites, and blogs are channels companies communicate, share content, and interact with their audience. These channels are just platforms that allow this interaction. That’s where social media comes in. This professional is the digital communication channel.
The social media manager will interact, create, share, develop a strategy, monitor the social media of brands, and ensure that companies reach a qualified audience.
What does a social media manager do?
The profession of social media management is relatively new to the market. Since the most famous social media platforms were launched, they ceased to be just relationship networks and became business platforms. Companies felt the need to have a professional dedicated to these channels. The social media manager is responsible for outlining a strategy and planning your brand’s presence on social platforms. When you enter a brand’s profile, everything seems straightforward – after all, there are only “posts” – but there is much work behind the scenes.
What are the professional’s education and training?
The social media manager should have a degree in communication, such as journalism, advertising, marketing, or related fields. Nothing stops you from entering this market, even if you don’t have a degree. The tip is: study a lot and improve your knowledge. Study digital marketing trends; many online courses teach a lot.
I recommend HubSpot Academy for those who want to start. After all, only some companies have a professional with these skills that meet the company’s objectives. Social media design work is essential for publications on social media and ads. So why start by specializing in this design area? This is just another way to differentiate yourself from the competition.
