This is a common question that comes up when beginning a business. There is no right or wrong answer, as it depends on several factors. Deciding what is best for you can be difficult without analyzing these factors. But don’t worry, we are here to help you make that choice.
Before making any decision, you must evaluate the purpose of your business and the product/service you are offering. For instance, having your company linked to your profile may work well if you are working as a personal trainer; you could share your lifestyle and at the same time connect with your followers and potential clients. This is similar to a blogger where you are using your personal Instagram account as your brand— you are your company’s brand. However, if you own a clothing store, you might want separate accounts because followers will be more interested in your product than in your personal life.
Apart from that, you also have to consider the content you like sharing on your Instagram account. You should have a separate business account if you like sharing:
Your political and religious beliefs/thoughts: People may well disagree with your ideas, and they might not want to do business with you as a result.
Pictures with family: For safety reasons, you should not show what you do on weekends or photos of your family. It’s better to err on the side of caution, as we never know who might be looking at our page.
Posts about your day or partying pictures: If your followers are following you because of your business, they may not be interested in your personal life. They might lose interest in your product/service just by seeing posts like these.
Overall, creating a separate Instagram account for your business might be a good idea if you want to keep your personal and professional lives separate. It all comes down to your goals and what you want to achieve with your business.
